Six phrases that arrive in messages. Two are ordinary, two are pressure dressed as courtesy, and two are never legitimate under any circumstances.
The pattern in this section
Every phrase here works because it is a normal thing a normal person might say. That is the whole design. Nothing on this list announces itself, and the ones that cost the most are the politest.
The useful test is not tone. It is whether the message wants you to do something inside a stated period, and whether that something removes a protection you currently have.
14Pay directThe most expensive sentence in this book. No recovery exists.Never15Support hereThe channel answers this before you assess the message.Never16Act nowA deadline is not a schedule. It is the load bearing part.Warning17Trusted buyerFlattery with a request attached. Notice which one arrives first.Care18Sorry for the delayAlmost always genuine. The version that matters is about dates.Ordinary19ReshipA remedy offered instead of a refund. Which to accept and when.Ordinary
The test that covers most of itNothing genuine in this subject requires action within a stated period. A clock is not a schedule, it is the message telling you what it is.